I like to introduce myself as a professional empathizer. Since 2011, I have transformed complex problems into elegant interfaces that make life better for the users. I run Design sprints, plan large and small scale user research & contextual inquiry. I work well in tandem with engineers, executive leaderships, and marketing teams. More than just the visuals, I make design decisions based on my knowledge of business systems, user analytics, constant researching & best practices, but I also know when to bend the rules.
My projects include: brand-focus digital products, native mobile apps, enterprise tools (operation management, workflow management, transportation management), data viz, and building design systems.
THOMSON Reuters / Westlaw
Design for an accessible content-heavy platform, and crafting a responsive design system.
AMERIPRISE Financial / Ameriprise Mobile App
Brand-focus visual and interaction design for a native mobile app team; & my creative vision.
CONSERVIS Corp. / Perennials
Easily my favorite project. Transportation & operational management tool, with dabbles in database design.
AMERIPRISE Financial / Enterprise App
Strategy for an enterprise work flow tool: untangle a messy platform. I led the redesign of an old platform for Call Operations. This is one of my favorite project because of the technical challenge of the vendor platform. I performed user research, crafted the MVP features & a full redesign vision, with a turnaround of less than 2 months.
AMERIPRISE Financial / Statements & Documents
How to make a simple, intuitive UI when facing complex technical & compliance req.
THAT SOAP SHOP Inc. / Main Website
Branding & typography work for a friend’s startup business. I’m also a loyal customer.
METROPOLIS Transit / Case Study
A quick look into my UX process.
SEAGATE Technology / Factory Machine App
My early UX work, when I was still coding: a factory management app that helps operators report machine data in real time.
Facilitating user test on Mobile device