I like to introduce myself as a professional empathizer. I humanize technology to make life better for the users. Since 2011, I have transformed complex problems into elegant UIs. I run Design sprints, plan large and small scale user researches & contextual inquiries. I work well in tandem with engineers, executive leaderships, and marketing teams. More than just the visuals, I make design decisions based on my knowledge of business systems, user analytics, & best practices. But I also know when to bend the rules.
My projects include: brand-focus digital products, native mobile apps, enterprise tools, data viz, and building a11y-compliant design systems.
(VERY) SELECTED works
THOMSON Reuters / Westlaw
Design for an accessible content-heavy platform, and crafting a responsive design system.
AMERIPRISE Financial / Ameriprise Mobile App
Brand-focus visual and interaction design for a native mobile app team; & my creative vision.
CONSERVIS Corp. / Perennials
Transportation & operational management tool that I designed and coded, with a dabble of the business architect side.
AMERIPRISE Financial / Enterprise App
I led the redesign of an old enterprise work flow tool for Call Operations, using a third party software. This is one of my favorite UX projects because of the technical challenge of the third party platform, and the fast pace. I created wireframes and final art, and performed guerrilla user research, with a turnaround of less than 2 months.
I learned important lessons in decision making for design on a time crunch. For example: check with tech partners on feasibility before stepping too far into a design direction; always prepare with a plan B; and when in doubt, go for the simplest option.
AMERIPRISE Financial / Statements & Documents
How to make a simple, intuitive UI when facing complex technical & legal compliance requirements.
THAT SOAP SHOP Inc. / Main Website
Branding & typography work for a friend’s startup business. I’m also a loyal customer.
METROPOLIS Transit / Case Study
A quick look into my UX process.
SEAGATE Technology / Factory Machine App
My early UX work, when I was still coding: a manufacturing management app that helps operators report machine data in real time.
Facilitating user test on Mobile device