Started out as a software engineer, I had always been the "customer advocate" guy in every software team I've been part of, so naturally, I got into the UX space. I love the cross-over between design, engineering, psychology and cognitive science.
As my career progressed, User Experience and Product Design blend together as one skillset. For a comprehensive look on my product skills, you can also visit the Product Design page.
In order to build simple and easy to use applications: I've conducted usability labs / user tests, created personas, designed user flow, and created prototypes (from paper to production-ready code) —I stepped in all parts in the UX life cycle. I served as the sole UX generalist for multi-million dollar projects in industries like Legal Tech, Fin Tech and Ag Tech. I aim to be really good at native mobile patterns, consumer digital products, and operational management tools. Below are my past works.
Facilitating user test on Mobile device